Introducing foot traffic heatmaps

With Heatmaps in GO we unlock a key aspect of foot traffic analysis. Not only can you analyze the time series for your areas of interest, but now you can also assess how foot traffic is varying spatially. Where do 'hotspots' and 'cold spots' occur and what does that mean for your AOIs? Select "Heatmap visualization" under Foot Traffic and select your preferred resolution to get started.